Effective marketing in one hour a day

Thursday, January 05, 2012

Unless you're a marketer by trade, marketing your business is probably one of your biggest day-to-day challenges. 

Thank goodness for elephant sandwiches. Allocating an hour a day to marketing is a sensible way to achieve a reasonable amount within a reasonable timescale with minimal stress and strain.

Here's just a few of the things you can do to improve your business's online and offline profile in just one hour. It's amazing what you can achieve in just five working days! 

1. create and schedule in two blog posts for the coming week
2. write a press release and distribute it by email to your local free/paid press and national trade publications
3. add your business to twenty or more online directories using a simple semi-automated directory submission tool like easysubmits.com
4. create and populate a Facebook page for your business
5. maintain your Facebook page

Here's five more. After a fortnight you'll already have a considerable amount of positive, useful, solid marketing activity under your belt. 

1. set up a Twitter account and follow your first 100+ prospects
2. edit two of your website pages so your sales message is absolutely spot on
3. research and identify your top five key words or phrases for SEO 
4. write and distribute two online articles 
5. set up your first Google AdWords or Bing Pay Per click test