A lucid account...
Some interesting marketing-related stats from 2011
It's been an 'interesting' year. If your business has survived the economic chaos you must be doing something seriously right! Here's some stats from 2011 to whet your marketing appetite and provide informed inspiration for 2012.
The state of the B2B creative and new media sector:
- 55% of new B2B media agencies surveyed said that, in their opinion, their market was 'strong'
- only 10% of agencies were NOT offering social media marketing services, compared to 25% in 2010
- responding B2B agencies reported an average 15% increase in gross annual income over 2010
The state of social media marketing:
- 78% of B2B organisations surveyed are already engaging with social media marketing
- 6% have employed staff especially to handle their SMM activity
- 22% have allocated a dedicated SMM budget for 2012
- 67% of B2B organisations surveyed say they've invested in search marketing during the past year
- 50% of respondents spent less than 10% of their marketing budget on SEO
- just over half review their keywords at least once a month
- Pay Per Click - AKA Google AdWords and so on - accounts for 60% of SEO spend
- 75% feel that site content optimisation is the most effective element of SEO
UK search engine market share stats for December 2011:
- Google 90.69%
- Bing 3.76%
- Yahoo 2.44%
- Ask 1.82%
- Others 1.29%
The mobile market:
- Google reckons mobile web users will overtake desktop users some time during 2012
- there are around 23 million mobile internet users in the UK so far... set to boom this Christmas!
- the websites of 79% of businesses advertising online are not optimised for mobile viewing
The planet online:
- 85% of our beautiful blue planet's people now have wireless internet access
- Google is still the god of UK internet search and looks like staying that way for the foreseeable future, unless something goes unaccountably dog-shaped
- mobile web is here to stay
- SEO has moved from a black art to a mainstream marketing discipline and the specialists providing it are doing very well indeed, despite the world's economic woes
- social media marketing is on a massive growth curve right now and many businesses are diving in at the deep end, feeling they have to be 'in it to win it'
- nothing is certain!
Here's wishing all our readers a wonderful winter's holiday and a very happy, profitable 2012.
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