A few months ago I decided it's about time I started posting on here myself so Kate is having a bit of a break and I'm supposed to be writing something interesting!
Looks like that's not happened just yet, for which I can only apologise. (assuming of course you were interested in the first place ;-)
To be honest I've been a bit pre-occupied with riding around in the sunshine on my bike (engined variety, not pedalled!) whenever I've had a spare moment and a working on a bit of a side project I'm quite keen on.
The problem is I know how important blogging is as far as keeping your customers, existing and potential, informed and helping with your SEO efforts. But as we all know it requires a bit of a regular commitment, which, in turn requires that precious commodity, time.
My side project is a motorcycle related enterprise, something I've had a passion for since I can a remember and it's web based, so this too requires a bit of blogging for reasons mentioned above.
So what do I do? Run two blogs?
I doubt that will work given that you need to come up with a topic, research it and then write about it, hopefully giving the reader something useful or a least entertaining to take from reading it, and do it at least once a week for two different subjects!
There's just not enough time bearing in mind I'm supposed to be designing stuff and growing this business!
And there's the conundrum, some would argue that blogging is growing the business. Personally I don't think it has for me (yet!) but it may have done for Kate and it definitely has for some of the more famous bloggers out there.
How you may wonder? By growing their respective readership, offering engaging content and building trust, thereby gaining their visitors business at some point and in some shape or form.
You see I know what you have to do with all this online content creation I just need to find the time to do it all, probably just like everyone else does.
So what are the options? Pay someone to write your blog for you, as you, not a good idea in todays transparent trust building online world, you'll soon be found out and how could you live with yourself? Apparently some people do this, I know it happens on Twitter (micro-blogging!) with some celebs but for us lesser mortals it's just not going to work!
If I'm to listen to my own advice then, I guess I'll be writing two blog posts a week, one here and one over at squarewheeled.com (now there's a useful self promotional back-link!) And if you're thinking I could just cut and paste this content on the other blog, I'm afraid that won't do any good either! Google will see it as duplicate content and not be very happy about it and we all know if your business is online you really shouldn't upset the mighty Google ;-)
Perhaps I can find a cunning way of incorporating the two blogs somehow? Watch this space! (or the other one, your choice!)
Until the next time,
Actually written by me, for real, whilst eating Kabuto Noodles during lunch (I found the time and there was the useful information bit, the noodle link, enjoy!)