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For quite some time I had been racking my brains trying to think of a theme for regular blog posts that would keep me interested, engaged and committed to posting, and in the early hours of the 17th January this year it suddenly came to me!


Much like the early days of the internet early last year I found myself drawn to this whole new frontier of AI and where it may take us.
With that in mind my idea behind ‘AI for Breakfast’ is to publish a new post every day on a topic related in some way to AI and how it may be utilised in business.


For the weekdays I will endeavour to post informative and hopefully useful posts (Update, this changed at post 92). For the weekends the current theme is getting my custom GPT to create a visual metaphor for an idiom or phrase, hopefully on the first attempt. Sometimes the results are quite amusing, sometimes they’re pretty poor! The theme may change, after all, this is just an experiment.


Admittedly my original intentions have changed as this project grows. The time commitment is a bit more than I envisaged and the format is constantly evolving. I’m experimenting with creating custom GPTs for my own business and my clients. I’m really enjoying the learning process, which to me is always a good thing. Prompt engineering is fascinating subject and I’m starting to get a handle on it.


Andrej Karpathy, a very well respected computer scientist tweeted on the 24th january 2023, “The hottest new programming language is English” my own interpretation on this is that if he was referring to prompt engineering in some way then you better take notice!


The deeper I go down the AI rabbit hole, the more I realise just how incredibly powerful AI will become. My advice?


Learn about AI and how you can incorporate it into your business. Because if you don’t your competitors most likely will, and when they do they will have the advantage, and it will become a very large advantage.


Start today…

A man in a green coat holds a bird in his hand
By Chris Witham 05 May, 2024
Post 110 - It’s the weekend - Proverb of the day A bird in the hand is worth two in the bush Figurative Meaning "A bird in the hand is worth two in the bush" is a proverb that emphasises the value of possessing something certain and secure, as opposed to taking a risk for more, where the outcome is uncertain.. Typical Usage This proverb is commonly used to advise against giving up a secure position in pursuit of something more speculative or uncertain. It's often invoked in situations involving financial decisions, career moves, or any scenario where a guaranteed benefit is weighed against a riskier, but potentially more lucrative, opportunity. Origin The origin of this proverb can be traced back to medieval falconry, the art of hunting wild animals in their natural state using a trained bird of prey. The phrase itself was first recorded in the 15th century. The "bird in the hand" is the falcon, which hunters had trained and was a valuable asset. The "two in the bush" represented potential prey that the falcon could catch. Given the value of a trained falcon, losing it while trying to catch prey would have been a significant loss, hence the expression highlighting the merit of holding onto what one already has instead of gambling it for potential gain. This idiom conveys the wisdom of valuing what we currently possess rather than risking it for something uncertain, a concept that has remained relevant through centuries.
A horse standing next to a river in the woods
By Chris Witham 04 May, 2024
Post 109 - It’s the weekend - Idiom of the day You can lead a horse to water but you can't make it drink Figurative Meaning The idiom "You can lead a horse to water, but you can't make it drink" means that you can provide someone with an opportunity or explain how to do something, but you cannot force them to take action if they are unwilling or uninterested. Typical Usage This phrase is often used to express the frustration or resignation felt when someone fails to take advantage of an opportunity or ignores advice. It's typically invoked in situations where one person has done all they can to help another, but the outcome is still dependent on the other's actions, which they cannot control. Origin The earliest recorded use of this proverb dates back to the 12th century, making it one of the oldest English proverbs still in use today. The first written version is found in the Old English Homilies (c. 1175): "Hwa is thet mei thet hors wettrien the him self nule drinken" [Who can give water to the horse that will not drink of its own accord?]. The proverb uses the imagery of leading a horse to water—a basic and necessary task for those caring for livestock—to illustrate the limits of influence and guidance. The phrase's longevity and continued use suggest a universally understood truth about human nature and the limits of persuasion.
A well in the middle of a foggy valley
By Chris Witham 03 May, 2024
Post 108 - Fun Friday Jack and Jill In the quaint village of Whistler's Grove, Jack and Jill were more than just nursery rhyme characters; they were the heart of local folklore and known for their mischievous adventures. One foggy evening, they set off for Weldon Hill, ostensibly to fetch a pail of water from the old well at its summit, a spot rumoured to hold more than just water but hidden secrets too. As twilight descended, the siblings reached the crest of the hill. The well, a crumbling stone structure, stood eerily silent. Jill, ever the braver of the two, peered into its depths, her eyes scanning the shadows. "Jack, do you hear that?" she whispered. A faint, metallic clinking sound echoed from below, like a chain gently swaying. Jack, curious and slightly unnerved, leaned over the edge alongside Jill. "There’s something down there," he said, his voice barely above a murmur. They retrieved their old, trusty rope from their backpack and fashioned a makeshift grappling hook. With a collective breath, they lowered it into the well's dark abyss. Minutes passed like hours until the rope tugged back. Jill’s hands trembled as they pulled it up, revealing a rusty old key attached to the hook. Puzzled, they examined it, noticing an engraving of a crest they had seen in the local history books—the emblem of the founding family of Whistler's Grove. The mystery deepened as they recalled legends of a hidden chamber beneath the well, sealed for centuries. Could this key unlock it? Their hearts raced with the thrill of potential discovery and the fear of what lay below. As night cloaked the sky, the wind carried whispers around them, the voices of past seekers perhaps, warning or beckoning. With the key clutched tightly, they prepared to descend into the well, unaware that back in the village, their absence had sparked concern. The village constable, a stout man with a keen sense for trouble, noticed the light in the siblings' cottage had not been lit. Knowing their penchant for adventure, he followed their trail up Weldon Hill. Just as Jack and Jill reached the bottom of the well, their lanterns casting long shadows against damp walls, they discovered a heavy stone door. The key fit perfectly, and with a turn, it groaned open, revealing a hidden room filled with artefacts and documents—proof of the village’s founding myths. Their exploration, however, was cut short by the constable’s voice echoing down the well. “Jack, Jill, are you down there?” Relief mixed with frustration in his tone. With the constable’s help, they ascended, the key and a handful of documents in tow. The village buzzed with excitement as Jack and Jill recounted their adventure. The mystery of Weldon Hill was partly solved, but many questions lingered, promising more adventures to come. The key had opened more than just a stone door; it had unlocked a new chapter in the village’s history, weaving Jack and Jill into the fabric of local legend.
A man is walking down a road with a sign that says ' a ' on it
By Chris Witham 02 May, 2024
Post 107- Thought Thursday Strive not to be a success, but rather to be of value - A Einstein Albert Einstein's famous quote "Strive not to be a success, but rather to be of value" emphasises the importance of focusing on making meaningful contributions to the world rather than solely pursuing personal achievements and recognition. The key ideas are: 1. Success is often associated with external markers like wealth, fame, and status. While these can be rewarding, they don't necessarily equate to living a life of purpose and meaning [2]. 2. Striving to be of value means concentrating your efforts on positively impacting others and your environment. It's about cultivating qualities like empathy, kindness, and selflessness [2]. 3. When you aim to provide value for others, lasting success often follows as a natural byproduct. As one source puts it: "When you become of value, you earn that sense of purpose. It gives you a direction on what else you want for your life." [3] 4. The most celebrated and influential people in history, like Einstein himself, are remembered more for the value they provided to the world through their ideas and contributions than for their personal successes [1][3]. 5. Pursuing a life of value often leads to a deeper sense of fulfillment and satisfaction compared to chasing after success itself. It's not the accolades that ultimately define you, but the difference you make for others [2][5]. In essence, Einstein's quote reminds us to reorient our ambitions - instead of striving for success as an end goal, we should aim to be of service, to enrich the lives of others, and to make the world a bit better through our efforts. Paradoxically, it is through this focus on creating value that we are most likely to find true, enduring success and significance. Citations: [1] https://steemit.com/life/%40lawns/what-do-you-mean-by-strive-not-to-be-a-success-but-rather-to-be-of-value [2] https://elevatesociety.com/strive-not-to-be-a/ [3] https://www.benfrancia.com/entrepreneurship-and-motivation/strive-to-be-of-value/ [4] https://teachdifferent.com/podcast/strive-not-to-be-a-success-but-rather-to-be-of-value-teach-different-with-albert-einstein-success/ [5] https://www.linkedin.com/pulse/strive-success-rather-value-mateusz-koz%C5%82owski [6] https://www.keitaro.com/insights/2022/03/02/strive-not-to-be-a-success-but-rather-to-be-of-value/ [7] https://www.linkedin.com/pulse/strive-success-rather-value-albert-einstein-cory-dowdle-pmp-csm
A colorful painting of a landscape with trees and grass
By Chris Witham 01 May, 2024
Post 106 - Word Wednesday Fauvism Fauvism was a short-lived but influential art movement that emerged in France at the beginning of the 20th century. It was characterised by the use of bold, vibrant, and unnatural colors, as well as a free treatment of form that resulted in a decorative and emotive effect. The term "Fauvism" was coined by art critic Louis Vauxcelles, who derisively referred to the artists as "les fauves," or "the wild beasts." The movement was led by Henri Matisse and André Derain, who were inspired by the work of Post-Impressionist artists such as Vincent van Gogh, Paul Cézanne, and Georges Seurat. Fauvist artists sought to break away from traditional representational and realistic uses of color, instead using color to convey emotion and create a new, subjective meaning. They also experimented with brushwork, using bold, loose strokes and often applying paint straight from the tube. Fauvism was a radical departure from the art of the time, and it shocked and scandalised many critics and viewers. However, it was also an important precursor to later avant-garde movements such as Cubism and Abstract Expressionism. Although the movement itself was short-lived, lasting only a few years from 1905 to 1908, its influence can be seen in the work of many modern and contemporary artists. Some famous examples of Fauvist paintings include Matisse's "The Woman with a Hat" and "The Joy of Life," as well as Derain's "The Turning Road, L'Estaque" and "Charing Cross Bridge." [1][2][3][4][5][6] Sources: "Fauvism Definition & Meaning." Merriam-Webster. [1] "Fauvism Definition, Characteristics & Examples - Lesson - Study.com." Study.com. [2] "What is Fauvism? - Rise Art." Rise Art. [3] "Fauvism: Definition, Art & Characteristics - Artland Magazine." Artland Magazine. [4] "Fauvism - Tate." Tate. [5] "Fauvism." Encyclopedia Britannica. [6] "Fauvism." Wikipedia. Citations: [1] https://www.merriam-webster.com/dictionary/fauvism [2] https://study.com/academy/lesson/fauvism-definition-art-characteristics.html [3] https://www.riseart.com/guide/2410/what-is-fauvism [4] https://magazine.artland.com/fauvism/ [5] https://www.tate.org.uk/art/art-terms/fauvism [6] https://en.wikipedia.org/wiki/Fauvism [7] https://www.metmuseum.org/toah/hd/fauv/hd_fauv.htm [8] https://www.britannica.com/art/Fauvism
By Chris Witham 30 Apr, 2024
Post 105 - Smarter schedules and maintenance: AI innovations for the trades In the world of plumbing and electrical services, efficiency isn't just about fast work; it's about smart work. That’s where artificial intelligence (AI) comes into play, offering tools that not only streamline operations but also predict future needs, potentially transforming how tradespeople manage their daily tasks. Job scheduling optimisation For many plumbers and electricians, managing a schedule can be as demanding as the physical work itself. Balancing travel times, client appointments, and emergency calls requires a level of logistics that, traditionally, would demand significant administrative support. However, AI-powered scheduling tools are changing this landscape. These systems use complex algorithms to analyse travel routes and integrate real-time traffic data, ensuring that tradespeople can move between jobs with the least amount of delay. For small business owners, this translates into more jobs completed per day and less time wasted on the road. Here’s how AI scheduling can benefit your business: Efficient route planning: AI tools can dynamically adjust your travel plans, helping you avoid traffic snarls and roadworks, reducing fuel consumption and vehicle wear. Dynamic scheduling adjustments: When an emergency call comes in, AI can reshuffle existing appointments, prioritising urgent jobs without disrupting previously scheduled visits. Client satisfaction: With more predictable appointment times, you can improve service reliability, enhancing client trust and satisfaction. Predictive maintenance alerts Another revolutionary AI application in the trades is predictive maintenance. By analysing usage patterns and historical data of electrical and plumbing systems, AI can predict when these systems are likely to fail or need servicing. This proactive approach isn't just about fixing problems before they arise; it’s about offering a superior service that can save your clients from the inconvenience of system failures. Here are the advantages of implementing predictive maintenance in your service offerings: Prevention over repair: By predicting potential issues, you can transition from a reactive business model to one that focuses on prevention, potentially reducing the severity of future repairs. Customised client alerts: AI can help you inform clients about upcoming maintenance needs based on their specific system’s data, making your service more personalised and timely. Cost-effective service: Preventive maintenance can reduce the overall cost for your clients, as regular upkeep can prevent costly emergencies. Incorporating AI into your trade business Adopting these AI tools doesn't have to be a daunting task. Many software solutions are designed to be user-friendly, with interfaces that don’t require advanced technical knowledge. Here’s how you can start: Choose the right tools: Select software that integrates easily with your existing systems and offers scalable solutions as your business grows. Train your team: Ensure that your staff is comfortable using new technologies. Proper training will help them maximise the benefits of AI. Monitor and adapt: Use AI as a tool to continuously learn and improve your operations based on data-driven insights. In conclusion, AI offers powerful tools for plumbers and electricians looking to enhance their operational efficiency and service quality. By integrating AI into your business, you can not only stay ahead of technological advancements but also provide exceptional service that meets the evolving needs of your clients.
By Chris Witham 29 Apr, 2024
Post 104 - Exploring the rise of chatbots in customer service: what you need to know In the digital age, customer service is evolving rapidly, and artificial intelligence (AI) is at the forefront of this transformation. Chatbots, powered by AI, are redefining the way small businesses interact with customers. Here's what you need to know about integrating chatbots into your customer service strategy. Why Chatbots? Chatbots offer several advantages for small businesses: Cost-effective support: By automating responses to common inquiries, chatbots reduce the workload on human agents and lower operational costs. 24/7 availability: Unlike human agents, chatbots are available around the clock, enhancing customer satisfaction by providing immediate responses at any time. Consistency in service: Chatbots deliver consistent answers to customer queries, ensuring a reliable customer service experience. Scalability: As your business grows, chatbots can handle an increasing volume of queries without the need for additional staff. How to Implement Chatbots Integrating chatbots into your customer service doesn’t have to be complicated. Here are some steps to get you started: Identify common queries: Analyse your customer interactions to find frequently asked questions that a chatbot can address. Choose the right platform: Select a chatbot platform that integrates seamlessly with your existing customer service tools and offers the features you need. Customise responses: Tailor your chatbot’s responses to reflect your brand’s voice and values, making the interaction as human-like as possible. Test and refine: Before going live, test the chatbot with a variety of scenarios to ensure it responds accurately. Continue refining its responses based on customer feedback. Potential Challenges While chatbots offer significant benefits, they also come with challenges: Limited understanding: Chatbots may struggle with complex queries that require human empathy and understanding. Customer frustration: Poorly configured chatbots can lead to customer frustration if they fail to provide accurate or relevant information. Maintenance: Keeping a chatbot’s knowledge base updated requires ongoing effort and adaptation to changing customer needs. Incorporating chatbots into your customer service strategy can significantly enhance efficiency and customer satisfaction. However, it's crucial to maintain a balance between automated and human elements to provide a comprehensive service experience.
A man is holding a jar of mustard in a crowded market
By Chris Witham 28 Apr, 2024
Post 103 - It’s the weekend - Idiom of the Day Keen as Mustard Created in ChatGPT using my custom Idiom Generator GPT! Add idiom, generate copy, generate image: Figurative meaning The idiom "keen as mustard" means to be extremely eager or enthusiastic about something. It suggests a high level of readiness and excitement, similar to the sharp, strong flavor of mustard. Typical usage "Keen as mustard" is used to describe someone's intense zeal or motivation towards an activity, task, or idea. For example, you might hear it in a sentence like, "She was keen as mustard to start her new job," indicating that she was very excited and enthusiastic about the opportunity. Origin The expression "keen as mustard" originates from the early 20th century. The term "keen" in this context means having a sharp edge or being acutely perceptive. Mustard, particularly mustard paste, is known for its strong and pungent flavor. The comparison likely arises from mustard’s intense taste, which metaphorically parallels the intensity of someone’s enthusiasm or eagerness. I also ran this through Perplexity, I think Perplexity has given me a much more credible answer as far as origin goes. The idiom "keen as mustard" means being very eager, enthusiastic, or interested in something [1][2][3][4][5]. It is a simile that compares someone's enthusiasm to the sharpness and zestiness of mustard. Some key points about this expression: - It is mainly used in British English and is considered old-fashioned [1][2]. - The phrase was first recorded in 1672 by William Walker in his work "Phraseologia Anglo-Latina" [5]. It was later used in 1679 by F. Smith in "Clod-pate's Ghost", clarifying the meaning as being very enthusiastic [5]. - Mustard became associated with vigour and enthusiasm because it added zest and flavour to foods like roast beef, which was a popular English meal [5]. Mustard was seen as an essential accompaniment. - In the early 20th century, the association was so strong that "mustard" alone was used to describe someone or something as being excellent or "hot stuff" [5]. - Example sentences [3][7]: - "Little kids are always as keen as mustard to learn new things around them." - "He was keen as mustard to begin the new job, until he learned the pay." Interestingly, while there was a mustard manufacturer called Keen and Sons (formed in 1742), the idiom predates the company and is not thought to be related to their brand name [5]. Citations: [1] https://www.collinsdictionary.com/dictionary/english/keen-as-mustard [2] https://dictionary.cambridge.org/dictionary/english/as-keen-as-mustard [3] https://www.theidioms.com/keen-as-mustard/ [4] https://www.merriam-webster.com/dictionary/%28as%29%20keen%20as%20mustard [5] https://www.phrases.org.uk/meanings/as-keen-as-mustard.html [6] https://forum.wordreference.com/threads/as-keen-as-mustard.2099008/ [7] https://www.yourdictionary.com/keen-as-mustard
A train is going down the tracks with mountains in the background
By Chris Witham 27 Apr, 2024
Post 102 - It’s the weekend - Idiom of the Day Gravy Train Created in ChatGPT using my custom Idiom Generator GPT! Add idiom, generate copy, generate image: Figurative meaning The term "gravy train" refers to a situation where someone can make a lot of money easily, without much effort or responsibility. It implies a continuous source of abundant financial gain with minimal work. Typical usage The idiom "gravy train" is often used to describe jobs or situations where profit is gained with little to no effort. For example, someone might say, "He’s been riding the gravy train ever since he got that cushy consulting job," to suggest that the person is earning a lot of money without much hard work. Origin The expression "gravy train" has its roots in early 20th-century American slang. The word "gravy" in this context likely evolved from the metaphorical use of the actual sauce known for making plain food more appealing and enjoyable, suggesting that something is an enhancement or an extra benefit. By the 1920s, the term was commonly used to mean an easy and profitable route or situation. The "train" part of the idiom emphasises the smooth, ongoing, and almost automatic nature of the benefits, much like a train running effortlessly on its tracks.
A dark hallway with a rug and a door with the number 101 on it
By Chris Witham 26 Apr, 2024
Post 101 - Fun Friday Room 101 - A short Story Sorry couldn’t resist prompting ChatGPT for this for obvious reasons! In the dim light of a flickering bulb, just barely illuminating the brass numbers on the door, “101” seemed to glint ominously. Max, a weary traveller with a penchant for adventure novels, found himself standing at the threshold of this room in a forgotten hotel on the edge of town. The clerk at the front desk had handed him the key with a slight tremor in his hand, a fact Max had attributed to the chilly draught that seemed to follow him through the lobby. As he pushed the door open, the creak of the hinges was swallowed by the silence that enveloped the room. A musty smell of old wood and mothballs assaulted his senses. The room was surprisingly austere, furnished with only the essentials—a bed, a dresser, and a small desk that looked out of place, as if it was holding secrets instead of stationery. Max tossed his bag onto the bed, and it landed with a thud, stirring up a cloud of dust. As the particles danced in the shafts of light streaming through the grimy window, Max’s eyes were drawn to the desk. On it lay a thick, leather-bound journal, its cover worn and edges frayed. Intrigued, Max opened the journal to the first page. The handwriting was rushed, almost frantic, and the ink had faded over time. The entries spoke of hidden truths and forbidden knowledge, things seen in the room that defied explanation. Each account ended abruptly, with the writer insisting they were being watched by the room itself. Feeling a chill run down his spine, Max looked around. The walls, once bland and unassuming, now seemed to close in on him. The shadows in the corners appeared darker, denser, as if absorbing the faint light. The air grew thick, and a sense of unease settled over him. Determined to not be cowed by his imagination, Max decided to explore further. He noticed that the carpet, threadbare and stained, seemed to have patterns that weren’t merely the product of wear but rather intentional designs that spiralled towards the centre of the room. Following these patterns with his eyes, he found himself standing directly over a slightly raised floorboard. With a mixture of curiosity and dread, Max pried up the floorboard. Beneath it was a small cavity, inside which lay a collection of odd trinkets—old coins, a rusty key, and a black-and-white photograph of a man whose eyes seemed to pierce through the lens, reaching out through time and space. Suddenly, the room felt colder, and the faint whisper of voices filled the air. Max could almost discern words, urging him to look closer, delve deeper. But a wave of fear overcame him, compelling him to replace the floorboard and step away from the desk. As he packed his belongings, ready to leave Room 101 and its secrets behind, Max realised that some rooms, like some chapters in books, are better left unexplored. As he checked out, the clerk gave him a knowing look, a silent acknowledgement of the room’s power. Outside, the sun was rising, and the world was blissfully unaware of what lay behind the door marked 101. Max decided it would remain that way, at least for those who valued their peace of mind over the lure of the unknown.
A desk with a computer on it in a room with pictures on the wall
By Chris Witham 25 Apr, 2024
Post 100 - Thought Thursday (Bit of a milestone this one, post number 100!) Every great design begins with an even better story Lorinda Mamo This insightful quote by designer and creative director Lorinda Mamo emphasizes the crucial role that storytelling plays in the design process [1][3][4]. Creating great user experiences is all about crafting a narrative and bringing things to life [3]. By building a detailed story around the user, designers can better empathise with them, understand their perspective, and identify their needs and pain points [3]. This allows designers to create more meaningful, impactful solutions. Stories help to document the emotional expectations at each stage of the user journey, create a visual roadmap, and expose potential design flaws [3]. They provide a framework for understanding the user's world and tapping into the feelings the design aims to evoke [5]. As Mamo suggests, a compelling story is the foundation of successful design. The story informs every aspect of the design, from the overall concept to the smallest interaction. Without a strong narrative at its core, design lacks deeper meaning and resonance with the user. In essence, this quote reminds us that great design is not just about aesthetics or functionality, but about forging an emotional connection through storytelling. By weaving a rich tapestry of characters, context, and emotions, designers can create experiences that captivate users and leave a lasting impact. Design and storytelling are inextricably intertwined - the best designs are rooted in the best stories. Citations: [1] https://blog.hubspot.com/marketing/design-quotes [2] https://www.realthread.com/blog/51-design-and-creativity-quotes-guaranteed-to-inspire [3] https://deepstash.com/idea/138591/14-every-great-design-begins-with-an-even-better-story [4] https://careerfoundry.com/en/blog/ux-design/15-inspirational-ux-design-quotes-that-every-designer-should-read/ [5] https://dribbble.com/shots/8807803-Quote-Lorinda-Mamo
A hand is reaching out towards a butterfly in a field
By Chris Witham 24 Apr, 2024
Post 99 - Word Wednesday Altruism Altruism is the principle and practice of concern for the well-being and happiness of other humans or animals above oneself. It is often considered a synonym for selflessness and is the opposite of selfishness. The word "altruism" was popularized by the French philosopher Auguste Comte in French, as "altruisme," as an antonym for egoism. There are several types of altruism, including reciprocal, moral, group-selected, and nepotistic altruism. Reciprocal altruism involves reciprocity and relates to the idea of ‘give and take’, meaning you help someone in the hope that they will return the favor. This idea of reciprocal altruism is especially relevant in politics, where the 'give and take' dynamic is seen as the norm, and giving without asking for anything in return is viewed as unusual. An example of reciprocal altruism politics is a coalition agreement, where the larger political party gives concessions, such as cabinet positions or enacting certain policies, of a smaller party, in exchange for the smaller party providing the necessary votes in parliament. Moral altruism is one of the other types of altruism, and is also called pure altruism because it is the purest form of altruism. In moral altruism, there is no expectation of reciprocity. Group-selected altruism relates to belonging to a particular group. In other words, you might behave altruistically toward your friends because they are your group. Similarly, you might behave altruistically toward people from the same neighborhood because you identify with that group. When you donate to a charity, you might only donate to groups you feel you belong to. For example, as a woman, you only donate to charities that serve women. Nepotistic altruism is often called genetic altruism and relates to family and genetic relationships. The parent-child relationship is an example of nepotistic altruism, as parents often make selfless sacrifices for the welfare of their children, but they wouldn't make the same sacrifices for other people. Whether "true" altruism is possible in human psychology is a subject of debate. The theory of psychological egoism suggests that no act of sharing, helping, or sacrificing can be truly altruistic, as the actor may receive an intrinsic reward in the form of personal gratification. The validity of this argument depends on whether such intrinsic rewards qualify as "benefits". The term *altruism* may also refer to an ethical doctrine that claims that individuals are morally obliged to benefit others. Used in this sense, it is usually contrasted with egoism, which claims individuals are morally obligated to serve themselves first. Effective altruism is the use of evidence and reason to determine the most effective ways to benefit others. [1][2][3][4][5] Sources: "Altruism." Wikipedia. [1] "Altruism: Definition & Types - StudySmarter." StudySmarter. [2] "Altruism." Merriam-Webster. [3] "Altruism: How to Cultivate Selfless Behavior." Verywell Mind. [4] "Altruism 101: Definition, Facts, Examples." Human Rights Careers. [5] "What Is Altruism in Psychology? 8 Inspiring Examples." Positive Psychology. Citations: [1] https://www.studysmarter.co.uk/explanations/politics/political-ideology/altruism/ [2] https://en.wikipedia.org/wiki/Altruism [3] https://www.verywellmind.com/what-is-altruism-2794828 [4] https://www.humanrightscareers.com/issues/altruism-101-definition-facts-examples/ [5] https://positivepsychology.com/altruism/ [6] https://plato.stanford.edu/entries/altruism/ [7] https://www.apa.org/pubs/highlights/peeps/issue-48 [8] https://ethicsunwrapped.utexas.edu/glossary/altruism
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