Pricing and Investment
Clear pricing. No surprises.
Pricing
Every business is different, and so is every project. But that shouldn't mean you have to arrange a meeting just to find out what something might cost.
At LucidSynergy, we believe in being open about pricing. We want you to understand what you're investing in, what affects the cost and what you can realistically expect in return.
Some projects have straightforward, fixed prices. Others require a more tailored approach.
The prices below provide a realistic starting point, helping you decide what's right for your business before making any commitment.
AI Design & Deploy
Practical AI solutions built around your business.
Artificial intelligence can help reduce repetitive work, improve efficiency and make better use of your business knowledge.
But not every business needs a bespoke AI agent, and not every problem requires automation.
We design and develop AI agents, applications and intelligent workflows that solve practical business problems.
| Service | Indicative Investment |
|---|---|
| Bespoke AI agents and applications | £1000 – £7500 |
| Ongoing AI services and support | From £99/month |
What affects the cost?
A straightforward AI assistant that answers questions using your business information will generally cost less than a system that connects multiple applications, manages workflows or performs tasks automatically.
The main factors affecting price include the complexity of the solution, the quality and availability of your business data, integrations with existing software and the level of ongoing support required.
Are there ongoing costs?
Most AI solutions involve some ongoing costs for hosting, AI model usage, software subscriptions, monitoring or maintenance.
We'll explain these before development begins and distinguish between our service charges and any third-party fees.
Sometimes the most effective solution is simply making better use of software you already have. If that's the case, we'll tell you.
Web & digital
Professional websites designed to work for your business.
A website should do more than look good. It should communicate clearly, be easy to manage and support your business objectives.
We build everything from straightforward business websites to e-commerce stores and more sophisticated digital platforms.
| Service | Indicative Investment |
|---|---|
| SwiftSite, up to six pages | £995 including VAT |
| Bespoke business website | £1500 – £3500 |
| Advanced business website | £3500 – £5000 |
| E-commerce website | £3000 – £5000+ |
| Membership and subscription platforms | Quoted according to requirements |
SwiftSite: £995 including VAT
SwiftSite is our affordable website package for businesses that need a professional online presence without the cost of a fully bespoke development.
It includes a website of up to six pages and the first year's hosting.
After the first year, hosting costs £30 per month or £300 annually.
It's particularly suitable for smaller businesses, startups and organisations that need a straightforward, professionally developed website.
Find out more about SwiftSite…
What affects the cost of a website?
The investment depends on factors such as the number and complexity of pages, design requirements, content preparation, e-commerce functionality and integrations with other business systems.
A straightforward website using established layouts will generally cost less than one requiring specialist functionality, custom integrations or extensive content development.
What about ongoing costs?
Websites require hosting, domain registration and occasionally additional software or services.
Some features, particularly e-commerce, membership functionality and specialist integrations, may involve additional subscriptions.
We'll explain the expected ongoing costs before starting your project.
Can't AI build a website for much less?
Yes, and for some businesses an AI website builder may be a perfectly reasonable option.
Modern AI tools can create attractive websites quickly and at relatively low cost.
However, generating a website is only part of the process. Understanding your customers, organising information, developing effective content and ensuring everything works together still require careful consideration.
We use AI and modern development tools where they improve efficiency, but we combine them with professional design, technical experience and an understanding of business requirements.
You're investing in the thinking behind the website, as well as the finished product.
Creative Services
Good design. Clear communication.
Our creative services cover everything from individual marketing materials to complete brand identities.
Some projects are straightforward enough to price in advance. Others require more extensive research, creative development or production.
We offer fixed project prices wherever possible, with clear estimates for more complex work.
ServiceIndicative investmentAdvertising artworkFrom £95Flyers and leafletsFrom £150Brochure and publication designFrom £350Logo designFrom £450Brand identity developmentFrom £950Ongoing design and artwork supportQuoted according to requirements
| Service | Indicative Investment |
|---|---|
| Advertising artwork | From £95 |
| Flyers and leaflets. | From £150 |
| Brochure and publication design | £350 |
| Logo design | From £450 |
| Brand identity development | From £950 |
| Ongoing design and artwork support | Quoted according to requirements. |
What affects the cost?
Creative project costs depend on the scope of work, the number of design concepts, content requirements, revisions and the complexity of the finished materials.
A straightforward advertisement using existing branding will naturally cost less than developing a complete visual identity from scratch.
For ongoing work and smaller amendments, we can also provide time-based estimates where appropriate.
Why invest in professional design when AI can create it?
AI design tools have become increasingly capable and can produce useful results quickly.
For straightforward requirements, they may be all you need.
Professional design, however, involves more than producing an attractive image.
It requires understanding your business, your customers, your competition and how your visual identity needs to work across different applications.
With over 40 years of experience in advertising and graphic design, we bring that broader perspective to every project.
We also use AI where it helps improve efficiency, without compromising the thinking and judgement behind the work.
Why do project prices vary?
Two projects that appear similar can involve very different amounts of work.
The final investment generally depends on:
- Scope: What needs to be designed, developed or delivered.
- Complexity: The functionality, technical requirements and level of customisation.
- Content: Whether suitable copy, images and business information already exist.
- Integrations: Connections to existing software, platforms and business processes.
- Support: The level of ongoing maintenance, management or assistance required.
We'll discuss these factors openly and explain how they influence your quotation.
Where appropriate, we'll also suggest ways to simplify a project or reduce costs without compromising its essential purpose.
Frequently asked questions
Are these fixed prices?
Some services, such as SwiftSite, have established package prices.
Others are shown as indicative ranges or starting prices because the requirements can vary considerably.
We'll provide a clear quotation based on your specific needs before any work begins.
Are prices inclusive of VAT?
SwiftSite is £995 including VAT.
All other published prices are indicative and exclude VAT unless otherwise stated. VAT will be added where applicable.
Your quotation will clearly show the total cost, including VAT.
Are there any additional or hidden costs?
We aim to identify all foreseeable costs before starting a project.
Depending on the service, additional charges may apply for hosting, third-party software, AI usage, subscriptions, specialist integrations or work outside the agreed scope.
These will be explained as part of your proposal.
Do I need an ongoing subscription?
Not necessarily.
Some creative projects involve a single payment with no ongoing commitment.
Websites and AI applications usually involve recurring costs for hosting, software, maintenance or usage.
We'll explain which services are essential, which are optional and what happens if you decide to discontinue them.
Can you work within my budget?
We'll always consider your available budget when recommending a solution.
Sometimes we can simplify requirements, divide a project into stages or suggest an alternative approach.
If we don't believe we can deliver a suitable solution within your budget, we'll explain why rather than promise something unrealistic.
What happens if my requirements change?
We understand that requirements sometimes evolve during a project.
If a requested change affects the agreed scope or price, we'll explain the implications and obtain your approval before proceeding.
Will I own the work you create?
Ownership and usage rights depend on the type of project, the agreed terms and any third-party software involved.
For example, a completed design project may involve different ownership arrangements from a website hosted on a subscription platform or an AI application using external services.
We'll clarify what you own, what you can use and any ongoing dependencies before work begins.
Can I get a quotation without committing to a project?
Of course.
We're happy to discuss your requirements, explain the available options and provide an initial indication of likely costs.
There's no obligation to proceed.
Let’s find the right solution
You don't need to know exactly what you want or have a detailed technical brief.
Tell us what you're trying to achieve, what's currently causing problems or where you believe improvements could be made.
We'll help you understand your options, the likely investment and whether the project makes commercial sense.
Sometimes that means developing something new. Sometimes it means improving what you already have.
And sometimes the best advice is that you don't need to spend anything at all.
Clear answers. Practical solutions. No unnecessary complexity.
Suggested button: Discuss your project
