AI for Breakfast

Chris Witham • March 20, 2024

Post 64 - SwiftSite, a packaged website deal…


Yesterday evening I launched my new packaged website deal aimed at small business owners looking to get a managed online presence for a reasonable cost and for those existing small business owners that are perhaps a little frustrated with another well known web platform that can be a little unintuitive to use to say the least!


As this blog seems to mention AI quite a bit and in order to stay on theme I thought I'd get Perplexity to review the landing page.


A pretty fair review I guess although I thought the comments on the Design and Layout section under Cons, were somewhat harsh! ;-) and I don't think it gets the whole point about a landing page and its purpose!


Anyway here's the prompt, followed by the result Perplexity gave me, unedited as far as copy goes. *my thoughts are Perplexity's not mine, which is kind of ironic! (Ghost in the machine!)


Please review this landing page and let me know your thoughts. Thank you.
https://www.lucidsynergy.com/swiftsite-done-for-you-website


Landing Page Review: SwiftSite by LucidSynergy


After reviewing the landing page for SwiftSite by LucidSynergy, here are my thoughts*:

Pros

Clear Value Proposition: The page effectively communicates the core offering of SwiftSite, which is a "done-for-you" website service that takes care of the entire process, allowing clients to focus on their business.


Competitive Pricing: The pricing of £995 for the first year, including hosting and onboarding, seems competitive for a fully managed website solution.


Human Support: The promise of being "looked after by a real-life human being you can actually talk to" is a nice touch, as it can provide reassurance and personalized support to clients.


Included Pages: The page lists the types of pages included in the package, giving potential clients an idea of what to expect.


Cons

Limited Information: While the value proposition is clear, the page lacks detailed information about the specific features, technologies, or customization options offered by SwiftSite.


Design and Layout: The design and layout of the page could be improved to make it more visually appealing and engaging. Currently, it has a somewhat plain and text-heavy appearance.


Social Proof: The page could benefit from including customer testimonials, case studies, or examples of websites created by SwiftSite to build trust and credibility.


Call-to-Action (CTA): The CTA ("Book your personal discovery call today...") could be more prominent and compelling to encourage potential clients to take action.

Suggestions

1. Expand on Features and Benefits: Provide more detailed information about the specific features, technologies, and customization options offered by SwiftSite. This could include details about website design, content management, e-commerce integration, search engine optimization (SEO), and more.


2. Improve Visual Design: Consider enhancing the visual design of the page with more appealing graphics, images, or videos to make it more engaging and visually appealing. A well-designed page can help create a better first impression and increase trust in the service.

3. Include Social Proof: Add customer testimonials, case studies, or examples of websites created by SwiftSite to showcase the quality of work and build credibility with potential clients.

4. Optimize the CTA: Make the call-to-action (CTA) more prominent and compelling by using contrasting colors, larger font sizes, or strategic placement on the page. Additionally, consider offering a lead magnet or incentive to encourage visitors to take action.

5. Provide Additional Resources: Consider adding additional resources, such as a frequently asked questions (FAQ) section, a blog or knowledge base, or links to relevant articles or guides. This can help address common concerns and provide valuable information to potential clients.

Overall, while the landing page effectively communicates the core offering of SwiftSite, there is room for improvement in terms of providing more detailed information, enhancing the visual design, building credibility through social proof, and optimizing the call-to-action. By addressing these areas, the landing page could become more effective in converting visitors into potential clients.

Citations:
[1]
https://www.lucidsynergy.com/swiftsite-done-for-you-website

Lines of colorful computer code on a dark background.
By Chris Witham December 11, 2025
Where AI really helps your Business If you spend any time on LinkedIn or X, you’ll have seen bold claims about how AI can help you build software in a matter of days. There’s a lot of excitement, a lot of big promises, and a fair bit of confusion for business owners trying to work out what’s real. A new term doing the rounds is “Vibe Coding” —the idea of describing what you want to an AI assistant and having it generate the code for you. It’s becoming popular because it can move things forward quickly and help people explore ideas they wouldn’t have been able to create alone. And the truth is, it does have its place. The challenge isn’t the technique. It’s the expectation that AI will automatically deliver finished, reliable, production-ready tools without any real design or thinking behind them. AI accelerates the work you already do well Used properly, AI can: • Remove huge amounts of repetitive work • Speed up drafting and iteration • Generate working prototypes in hours • Help non-technical people explore ideas • Improve documentation, planning and communication This is where it shines. But it still needs clarity, structure, and well-designed processes around it. It’s like having a very fast assistant rather than a fully formed development team. Why many AI projects don’t deliver what people expect Independent research this year showed a clear pattern: • Many early AI initiatives failed to produce measurable business value • Companies abandoned AI ideas because they couldn’t scale or integrate them • The gap between an impressive demo and a reliable tool is larger than people thought This doesn’t mean AI is overhyped. It means teams jumped straight to execution without the groundwork. The technology isn’t the issue. It’s the approach. Small businesses don’t need Enterprise Platforms Most UK small businesses don’t need to build a full software product. What they actually need is: • Better workflows • Faster content generation • Clearer communication • Improved customer support • Tools that reflect the way they work • Consistency and repeatability AI is perfect for this. A custom GPT trained on your tone, your documents and your processes can become: • A writing assistant • A customer support helper • A knowledge base navigator • An internal guide for staff • A quality-control layer • A process automator No engineering team needed. No complex infrastructure. No stress. Where AI builds real value right now AI works best when it’s part of a thoughtful, guided approach: • Define the outcome you want • Build a lightweight prototype (AI helps here) • Add structure, rules and guardrails • Connect it to your real workflow • Test it with real users or staff • Iterate until it feels natural You can still move fast. You just avoid building something brittle that breaks the moment it’s needed. The key insight: AI doesn’t replace expertise, it amplifies it AI is at its strongest when someone knowledgeable decides: • What it should do • What it shouldn’t do • How it should behave • What tone it should use • How it fits into the business • What checks and constraints matter That’s where tools like custom GPTs genuinely shine. They’re not software products in the traditional sense. They’re flexible assistants shaped around your business. With the right design, they can save huge amounts of time and deliver consistent, practical value without any of the complexity of building a full system. A more useful way to think about AI in 2026 Instead of “AI will build everything for you”, a healthier mindset is: AI speeds up the work, but you set the direction. For small businesses, that’s more than enough to make a real difference.
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